
Our 'Communication & Social Influence' team mates are naturally lively and expressive, with their energy expressed externally and fed by people, conversation, and audiences. Their higher degree of 'Extraversion' contributes to their flexible and expressive default mode, allowing them to influence others through engagement rather than authority or power alone. Whatever the topic or enedeavour, these legends will take it on with fervour and bring others aliong on the journey with them.
Generally, those aligned more storngly with the 'Communication & Social Influence' group will a comfort with change and spontaneity, showcasing their very best in visible, fast-paced work.
The group overall spans a diverse group of occupational archetypes, including social and community service, advocvacy, law and policy, communication, media, and performance.
Extraversion stands out, while Emotional steadiness and Conscientiousness sit lower: one's energy is turned outward, expressive and responsive, with a preference for flexibility over fixed processes. It sits between Learning, Ideas & Culture, which shares its expressiveness, and Leading, Selling & Serving, which shares its outward energy.
These describe relative emphasis within a profile: what stands out against a person's own average, not how high their scores are.

2.1
Counselling, consulting, planning and community-facing roles
Key facet · Achieving: Content

2.2
Leading education, welfare, recreation and research organisations
Key facet · Assertiveness: Assertive

2.3
Marketing, journalism, public relations and training
Key facet · Frustration: Reactive

2.4
Music, stage, screen and photography
Key facet · Aesthetic creativity: Imaginative

2.5
Hospitality, childcare, customer and fitness roles built on warmth
Key facet · Curiosity: Concrete

2.6
Law, the judiciary and public policy
Key facet · Acceptance: Receptive
Role groups, which are rolled up into Archetypes and then into broad Family groups, sit and operate on a number of continuums that enable us to view the entire group on a circumplex, or wheel. This clearly illustrates the way in which groups of related roles will share similarlties in behavioural preference, and temperament, that suits the role best. Human beings are highly complex and capable of a whole lot, and the roles that we occupy are complex and not a one-size-fits-all. We are well suited to more than just our 'one, true calling', and so you are matched to multiple Archetypes and Family groups accordingly.
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