
Our friends in the 'Leading, Selling, & Serving' aligned group are lively and driven, with their energy focused via a concrete and practical viewpoint and a tough minded and competitive edge. Their higher degree of 'Extraversion' allows them to get things moving through people, whether it is selling, directing, persuading, or serving face to face.
It is easy to appreciate these incredible colleagues, with their self-assured and decisive manner of being, where generally speaking they will be more interested in and driven by the results, than the theory of it.
The group overall spans a diverse group of occupational archetypes, including management and enterprise, sales and client service, coordination, and front-line public service.
Extraversion stands out, while Agreeableness and Openness sit lower: meaning that energy and drive is outward and apparent, with a practical, competitive, results-first edge. It sits between Communication & Social Influence, which shares its outward energy, and Structure, Operations & Practical Work, which shares its practicality.
These describe relative emphasis within a profile: what stands out against a person's own average, not how high their scores are.

3.1
General management, executive and senior official roles
Key facet · Assertiveness: Assertive

3.2
Client enquiries, brokering, inspection and placement
Key facet · Trust: Trusting

3.3
Supervising, coaching, coordinating and controlling live operations
Key facet · Energy: Vigorous

3.4
Early childhood, passenger transport, instruction and contact centres
Key facet · Humility: Unassuming

3.5
Beauty, hair, travel and retail experience
Key facet · Aesthetic creativity: Imaginative

3.6
Owning, running and selling: enterprise, property and hospitality ventures
Key facet · Dutifulness: Autonomous

3.7
Front-of-house, sales and protective roles that meet the public in the moment
Key facet · Acceptance: Traditional

3.8
Running services, projects and portfolios to plan
Key facet · Orderliness: Methodical

3.9
Sales, marketing, product, project and event leadership
Key facet · Acceptance: Receptive
Role groups, which are rolled up into Archetypes and then into broad Family groups, sit and operate on a number of continuums that enable us to view the entire group on a circumplex, or wheel. This clearly illustrates the way in which groups of related roles will share similarlties in behavioural preference, and temperament, that suits the role best. Human beings are highly complex and capable of a whole lot, and the roles that we occupy are complex and not a one-size-fits-all. We are well suited to more than just our 'one, true calling', and so you are matched to multiple Archetypes and Family groups accordingly.
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